Strategic Communication Expertise
I bring a proven ability to develop and execute brand, communication, and marketing strategies across both B2B and B2C environments that drive meaningful results and align seamlessly with business objectives.
- Worked for tesa, Henkel, DMK Group, Ansell, Bauer Media Group, SNA Europe and more.
- Conducted strategic workshops on digital marketing and brand positioning for PepsiCo, Alpina Farben, Kühne and The Family Butchers.
Leadership
With experience leading cross-functional, international teams as line and matrix manager, I am committed to nurturing talent, fostering growth, and guiding teams effectively through change and transformation.
- Managed external communication team at tesa.
- Led global corporate and marketing teams in a matrix organization.
- OKR-based department management of 20 UX designers, marketing specialists, researchers and data analysts at Davies Meyer.
Digital Innovation
As a forward-thinking digital leader, I am dedicated to staying ahead of technical trends and leveraging digital transformation to strengthen communication and marketing initiatives.
- Introduction of smart use of AI in marketing and communications at tesa.
- Migrated UX development of all digital platforms and products to a component-based and collaborative design platform (via Figma).
- Led development and implementation of comprehensive AI strategy, including creation of innovative community formats to drive cultural change and knowledge sharing across entire organization.
- Organized Digital Pioneer Team at DMK Group/Milram.
Change Management
Experience in guiding organizations through digital transformation processes, ensuring smooth transitions and fostering a culture of adaptability and innovation.
- Mentorship of tesa AI Tactical Group and initiator of company-wide AI strategy and empowerment program.
- Restructured editorial planning through digital newsroom & topic-first approach based on Notion.
- Successful transformation of a traditional creative department into a modern, agile UX department at Davies Meyer.
- Managed the agency-wide switch from internal email communication to project-based collaboration platform.
Analytical Skills
My approach is data-driven and insight-focused, utilizing market and competitive analysis to continuously refine strategies and maximize impact.
- Introduced data-driven corporate communication based on Commtech model with consistent stakeholder-centric storytelling (with data sources from Sprinklr, Sistrix, GA4, Looker Studio and Meltwater).
- Established data analytics department for data-driven communication planning.
Business Acumen
I offer a strong foundation in budget management, resource optimization, and project leadership, with a clear focus on advancing business success.
- Time savings in corporate communication for recurring daily tasks from 20 to 75% through AI implementation and automation.
- Reduced translation costs in corporate communication to 0.
- Introduction of agile working methods and more efficient use of resources through digital planning and tracking via HQLabs.
Hands-On Mentality
Having mastered the crafts of creative concepts, design and development, I bring a deep hands-on understanding of communication fundamentals. This practical expertise enables me not only to lead but to actively shape solutions and evaluate work quality with authentic insight.
- University degree as MA Art & Design in Graphic Communication (with distinction).
- Started career as Art and Creative Director, worked as freelance developer.
International experience
More than 10 years of experience in managing international teams, customers and other stakeholders. German native speaker, English fluent.
- Laterally managed international marketing teams in Europe, Middle East, China, Asia Pacific, North and South America.
- Agency experience at locations in Zurich, Novi Sad (Serbia) and London with clients in Spain, UK, Switzerland, Australia and Russia.
- Studied in Wolverhampton, UK.